Some study Artificial Intelligence, I study Natural "Stupidity"(and AI)

…aka Behavioral Economics / Experimental Psychology and Artificial Intelligence as they apply to business (user research, design, experimentation in product and marketing) and larger values like democracy.

• Wharton AI: I’m a Wharton researcher at Ethan Mollick’s AI lab (understand agentic AI's behavior & decision-making → design products empowering users to make better choices)
  
  

• UXR: I’ve done user research at Google, many startups, Cambridge, EY, my social impact venture, my business for 3 years.
  
  

• Comms: I share my learnings on 'Artificial Intelligence vs Natural Stupidity' (my newsletter) and built a LinkedIn following of 40,000 doing that.

• Ernst & Young: Reduced costs (in design, engineering, experimentation) by 99% from $10,000 → $25 using AI/vibecoding.
  
  

• University of Cambridge: Researched reducing polarisation; Sent 100 cold emails before I got this.
  
  

• My Business — Behavioral Marketing Lab: Increased clients' conversion rates by 6x; got 40,000 LinkedIn followers.
  
  

• UChicago Dropout ($20K scholarship): Left because the business I started as a side project did too well; parents still disappointed.
  
  

• Published in Taylor & Francis: Research on disability, body image, and beauty ideals in Indian women (undergrad research from 2020–2023 at Lady Shri Ram College, India).
  
  

• My Social Impact Venture — Behavioral Futures Roadmap: Placed 50+ underrepresented students in research at Stanford, Yale, Oxford, etc. Free resources here.

• Electric Guitar and Keyboard: Love playing Arctic Monkeys, Green Day, and 5SOS for 10 years; have tattoos.
  
  

• Comedy: Written two stand-up comedy sets; have two witty (I think) meme tattoos.

• Walking and Weightlifting: Been weightlifting for 10 years.

• Curious to the Point of Being Annoying: Love new experiences and meeting new people (no one can tell I’m an introvert).