For templates to track internships, jobs, higher edu:
🧪 Experimentation-led generalist with experience leading end-to-end projects in quantitative research, business, marketing, and social entrepreneurship using behaviorally-informed approaches.
(Last updated in 2024)
Probably studying at UPenn if you're reading this in 2025 or 2026.
🧠 Founded Behavioral Marketing Lab and helped founders reduce marketing costs, increase email-related metrics (2-5x industry average) and sales
....while making solutions more human-centric, value-first and *delightful* for their ideal buyers.
(I dropped out of UChicago's MA Psychology with a $20,000 scholarship to do this by the way :P)
🗺️ Founded Behavioral Futures Roadmap and helped Global South students (who have ZERO access to high-quality research) land research positions at Yale, UChicago, Cambridge, Oxford, Penn, etc
....while maximizing social impact and profit simultaneously by using free + paid resources (for those with more disposable income who preferred paid resources).
🎓 Was a quantitative behavioral economics research intern at Cambridge and LSE, researching polarization and the impact of caste-class interactions on agency
....after getting month-on-month rejections from around 75 profs for research internships.
(At least, it prepared me well for my business in which only 3-5% of your ideal buyers are ready to buy your solution :P)
My career has been experimentation-led (I've tried a 100 things, failed at most. Learned, iterated, tried again)
And it's been weird (so weird that I've maybe kinda perhaps written a standup comedy set about it).
I didn't enjoy school or college where info was imposed on us and we had no scope to experiment and fail. So I didn't learn at all there.
I've taught myself most things that have led to my conventionally successful achievements (a skill I mastered after self-teaching keyboard and electric guitar for 10 years)
Ultimately, my work (and life) is driven by experiments to maximize fun, profit, and social impact while being as kind, curious, and helpful as I can be.
I try my best to make as many people as possible feel more heard, understood, and valued while producing social impact and business impact.