Here's an overview of four projects + what made them special :)

Ernst & Young Consulting 💰 (turning constraint into opportunity)

• Lower budget than expected for product experiment, so I had to find other ways

• Discovered we could vibecode full-fledged experiments with random assignment

• Vibecoded a high-quality experiment (n=783) comparing user preference between three types of financial advisors: human, genAI, hybrid

• Cut experimentation costs by 66 percent!

Behavioral Marketing Lab 🧠  (getting paid to learn)

• My marketing business for product and research firms, which was like getting paid to learn

• Main offer: 6x'd conversion rates (<5% to 30%+) within 30 days and reduced costs as compared to newsletters via core offer of a value-first, delightful 5-day email course

• Side offer: social media management as I myself have 40,000+ LinkedIn followers 

• Dropped out of UChicago master's with a $20,000 scholarship to do this :P

University of Cambridge 📊 (great practice of getting rejected)

• Extremely rare for a student studying in the Global South (my undergrad college) to be a researcher at Cambridge

• Had to email and get rejected by 75+ profs before getting this

• Researched how modes of data visualization impacts political bias (polarization) via experiments, and how to reduce it

Behavioral Futures Roadmap (my social entrepreneurship venture - I helped people achieve things I hadn't achieved myself) 🗺️ 

• Placed 50+ underrepresented students into research at Stanford, Oxford, Yale, UPenn, etc. via freemium mentorship

• Also made $1,500 in 5 days from 2-hour webinar using participatory design with 5-day marketing strategy 

• A leader in my field of behavioral science/design thinking said that I had democratized the field in India via extensive advocacy :)

All of these projects required way more user research, testing, iteration, and marketing than I thought haha!

As you can see, my career has been experimentation-led (I've tried a 100 things, failed at most. Learned, iterated, tried again)

And it's been weird (so weird that I've maybe kinda perhaps written a standup comedy set about it!)

You can see more of my projects and thought process in my portfolio here