Some study Artificial Intelligence, I study Natural "Stupidity"(and AI)
Some study Artificial Intelligence, I study Natural "Stupidity"(and AI)
I've done research, design, experimentation in product and marketing with Google, Wharton (Ethan Mollick's AI lab), EY, many startups, Cambridge, my social impact venture, my business.
Present Work
Wharton AI: I’m a Wharton researcher at Ethan Mollick’s AI lab (understand agentic AI's behavior & decision-making → design products empowering users to make better choices)
UXR: I’ve done user research at Google, many startups, Cambridge, EY, my social impact venture, my business for 3 years.
Comms/Marketing: I share my learnings on 'Artificial Intelligence vs Natural Stupidity' (my newsletter) and built a LinkedIn following of 40,000 doing that.
Past Work
Ernst & Young: Reduced costs (in design, engineering, experimentation) by 99% from $10,000 → $25 using AI/vibecoding.
University of Cambridge: Researched polarisation (reducing it). Sent 100 cold emails before I got this.
My Business — Behavioral Marketing Lab: Increased clients' conversion rates by 6x; got 40,000 LinkedIn followers.
UChicago Dropout ($20K scholarship): Left because the business I started as a side project did too well; parents still disappointed.
Published in Taylor & Francis: Research on disability, body image, and beauty ideals in Indian women (from my undergrad in 2020–2023 at Lady Shri Ram College, India). Link here.
My Social Impact Venture — Behavioral Futures Roadmap: Placed 50+ underrepresented students in research at Stanford, Yale, Oxford, etc. Free resources here.
Non-Work
Electric Guitar and Keyboard: Love playing Arctic Monkeys, Green Day, and 5SOS for 10 years; have tattoos.
Comedy: Written two stand-up comedy sets; have two witty (I think) meme tattoos.
Walking and Weightlifting: Been weightlifting for 10 years.
Curious to the Point of Being Annoying: Love new experiences and meeting new people (no one can tell I’m an introvert).