…aka Behavioral Economics / Experimental Psychology and Artificial Intelligence as they apply to business (user research, design, experimentation in product and marketing) and larger values like democracy.

1. Wharton AI: I’m a Wharton researcher at Ethan Mollick’s AI lab (understand agentic AI's behavior & decision-making → design products empowering users to make better choices)
   
   

2. UXR: I’ve done user research at Google, many startups, Cambridge, EY, my social impact venture, my business for 3 years.
   
   

3. Comms: I share my learnings on 'Artificial Intelligence vs Natural Stupidity' (my newsletter) and built a LinkedIn following of 40,000 doing that.

1. Ernst & Young: Reduced costs (in design, engineering, experimentation) by 99% from $10,000 → $25 using AI/vibecoding.
   
   

2. University of Cambridge: Researched reducing polarisation; Sent 100 cold emails before I got this.
   
   

3. My Business — Behavioral Marketing Lab: Increased clients' conversion rates by 6x; got 40,000 LinkedIn followers.
   
   

4. UChicago Dropout ($20K scholarship): Left because the business I started as a side project did too well; parents still disappointed.
   
   

5. Published in Taylor & Francis: Research on disability, body image, and beauty ideals in Indian women (undergrad research from 2020–2023 at Lady Shri Ram College, India).
   
   

6. My Social Impact Venture — Behavioral Futures Roadmap: Placed 50+ underrepresented students in research at Stanford, Yale, Oxford, etc. Free resources here.

1. Electric Guitar and Keyboard: Love playing Arctic Monkeys, Green Day, and 5SOS for 10 years; have tattoos.
   
   

2. Comedy: Written two stand-up comedy sets; have two witty (I think) meme tattoos.

3. Walking and Weightlifting: Been weightlifting for 10 years.

4. Curious to the Point of Being Annoying: Love new experiences and meeting new people (no one can tell I’m an introvert).